I’m So Sorry’ is part essay film, part observation and part social research, exploring the meaning and purpose of public apologies, and their role as a tool for recovery and healing. A timely and momentous film, ‘I’m So Sorry’ looks at a modern phenomenon that has been shaping our world for decades: the public apology.

It is an essential part of the narrative threads of history, and we must aim to understand those threads. Apologies are, in the end, part of a story, and those who decide how those stories are told will be the ones writing the discourse of the present and the future.